A History of Liberty Tree Mall in Danvers, Massachusetts
Liberty Tree Mall, located in Danvers, Massachusetts, began construction in 1969 and officially opened to the public with a dedication ceremony on February 21, 1972. Developed by New England Development, the mall emerged during a period of rapid suburban retail growth. Early anchor tenants included Ann & Hope, which opened before the mall’s completion, and Lechmere, which debuted alongside the mall itself. From its inception, Liberty Tree Mall was positioned as a convenient regional shopping destination for the North Shore.
Expansion and Changing Retail Focus
The mall underwent major renovations and expansions in 1980 and again in 1993, reflecting evolving consumer habits. A food court was introduced in 1980, adding popular eateries and enhancing the mall’s appeal as a social space. During the same decade, Marshalls joined the tenant lineup and remains the mall’s longest-standing anchor. Over time, Liberty Tree Mall shifted toward value-oriented and discount retail, a strategy that allowed it to coexist with the nearby Northshore Mall, which pursued a more upscale identity.
Symbolism and the Liberty Tree Sculpture
The mall’s name pays tribute to the historic Liberty Tree of Boston, a symbol of American independence. In its early years, a large metal tree sculpture stood at the mall’s center court to commemorate this heritage. Designed by artist Albert Surman, the sculpture had previously been displayed at the 1964–65 New York World’s Fair. It was removed in 1992 during renovations and ultimately scrapped the following year.
Modern Transitions and Ownership
Throughout the late 1990s and 2000s, Liberty Tree Mall experienced significant tenant turnover, including the replacement of Lechmere and Ann & Hope with retailers such as Target, Kohl’s, and Best Buy. Entertainment options expanded with the addition of a large movie theater and later Sky Zone. Today, the property reflects a complex ownership structure involving Simon Property Group, Target, and New England Development. Despite discussions of sale in 2022, it has been removed from the market after no buyers emerged. What will become of the mall remains to be seen.
Matthew Christopher MA Danvers Feb 09, 2026 Malls Places to Visit Retail Stores
Feb 09, 2026
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