At the heart of Manhattan, Macy’s Herald Square stands as a towering symbol of American retail history. Opening in 1902, this sprawling department store became the new home of Macy’s flagship operations after relocating from 14th Street. Though the move pushed the store further north than most competitors at the time, its prime location at the intersection of 34th Street, Broadway, and Seventh Avenue soon proved strategic. Today, the complex is the largest department store in the U.S., with over 2.5 million square feet of total space—half of which is dedicated to retail.

From Humble Beginnings to Iconic Expansion

The Macy’s story began in 1858 when founder Rowland H. Macy opened a dry goods shop in New York City. Despite earlier failed ventures in Massachusetts, Macy’s New York store grew rapidly through innovative marketing and customer-focused promotions. By the early 20th century, Macy’s required a much larger space, prompting the construction of the current Herald Square location. As the business expanded, so did the store—with major additions completed in the 1920s and 1930s, evolving its architecture from classical to Art Deco. Even a competing five-story building at 34th and Broadway couldn’t block Macy’s ambitions—the retailer simply built around it. This structure became famously known as “Million Dollar Corner.”

Ongoing Renovation and Future Plans

The store has not only endured but reinvented itself. Between 2012 and 2015, a massive $400 million renovation modernized the flagship’s interior while preserving its historic charm, including original wooden escalators. Macy’s has continued to explore further developments, including proposals for a commercial office tower above the store. Plans submitted in 2020 suggest a structure over 900 feet tall, potentially adding 1.5 million square feet of mixed-use space and revitalizing the surrounding neighborhood.

Challenges, Controversies, and Resilience

Despite its stature, Macy’s Herald Square has faced its share of difficulties. In recent years, the store was briefly closed during the pandemic and was targeted during unrest in 2020, though damage was limited. In 2014, Macy’s paid a settlement following allegations of racial profiling. The store has responded by adopting new policies and reaffirming its commitment to fair treatment for all customers.

Speculation about the store’s future continues to surface, especially amid investor pressure to monetize Macy’s real estate holdings. However, the company has publicly committed to keeping the Herald Square location open, calling it a core part of its brand and strategy.

A Cultural and Holiday Icon

Beyond commerce, Macy’s Herald Square is a cultural institution. Its elaborate seasonal window displays, particularly during the holidays, draw visitors from around the world. Whether through fashion showcases, public art installations, or its central role in the annual Macy’s Thanksgiving Day Parade, the store continues to blend tradition with modern appeal.